Public Relation has taken up CONTROVERSY as its foremost tool esp in our Bollywood. If you are out of job...or movies...create some controversy around you to make people remember that you are still a part of tinsel town.
If you want to create curiosity for your movie then create an affair between your lead pair. Like Shahid's love interest changes with every new movie acc to gossip mongers. Shahrukh detained for extensive checking in US incident is blown up to kickstart MNIK. If you want to get your movie a grand opening, what better way to publicise it then to create a CONTROVERSY. A case in point Shahrukh speech-blast (IPL Pakis auction) and subsequent protest by Shivsena before release of MNIK.
If you want to gain more moolahs or mileage, again take help of a CONTROVERSY for mutual benefits. Case in point .. 3 idiots Vinod Chopra and team v/s Chetan Bhagat. Both gained from it ... movie revisited by audience...novel gets new readers who didn't read this Bestseller when it was first published.
Good mantra for PR but what about emotions, sentiments, loyalty .... 'coz you barter these virtues to gain mileage by creating a CONTROVERSY. People strip emotionally/mentally their friends or lovers or fans or followers by creating these controversial stories for materialistic gains. But are these beneficial for long run......? Think again on these lines before creating another CONTROVERSY PR CAMPAIGN.
